Apple And Google Top Two Brands According To General Sentiment’s Analysis

Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology. The top/most valuable brand in the study was Apple, followed by Google and Microsoft. Yahoo was ninth. The report says that Google was marginally harmed by the introduction of its new privacy policy in March, …..

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